Bottom Line Video : Dude, Dude You Gotta See This! — 3/12/2008 4:55 PM
Guess what? Fifty seven percent of U.S. Internet users watch videos online and most of them share what they find with others according to a recent Pew Internet and American Life Project report.
It’s just the first decade of the 21st century, yet technology is already king and video is its queen. Sounds good? Cliche? Both? So what?
So, if you want to reach the Tween, Teen, and Twenty-something market heavily into this web video scene, you must have:
1. A website that loads in ten seconds or less or
2. Videos (that also load quickly!)
The new generation is not accustomed to waiting for anything. Now, whether this is right or wrong I’ll leave up to you, but it is true - to capture their attention video is the way to go.”Three in four (75%) say they receive links to watch video that others have sent to them,” again from Pew Internet and American Life Project report. Video is fast, engaging, and most importantly viral. I urge you: If you do not have a video on your website, look into producing one, because in this day and age this is a business must.
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March 21st, 2008 at 2:38 pm
[...] friends over at milliondollarwebtv.com are reporting on their blog from a survey found from Pew Internet where the survey says ‘50% of Internet users are [...]
March 21st, 2008 at 3:29 pm
I disagree with Pew, it’s more than just fity seven percent. They forgot to survey me.
March 21st, 2008 at 3:32 pm
my dispute: http://www.jrami.com/2008/03/21/its-not-fifty-percent-i-think-its-more-like-ninety/
March 21st, 2008 at 7:08 pm
Jorge, thank you for your insights. You’re right about tweens and teens making up a good portion, possibly even the majority of web video viewers (and “user generated content” video makers.) Statistically 90+ % of in these age groups watch online video every day. They are a big market now and will become THE market in a few years.
The second biggest group are office workers, 60-80 % of which also watch web tv and video daily but would not acknowledge doing so during work hours. The people who tune in less are the older generations. Then there are the ones without broadband connection, still about 20-25% of the population. Putting all these together could explain Pew’s statistics.
With broadband becoming universally available, whether by cable or wireless, and web video coming to the home tv set (like Apple TV), viewer statistics will most likely move up to 90+ percent in 3-6 years.