After countless hours wracking our brains, we discovered the obvious:
1. We need to move very quickly to sell our ad space once the site becomes operational
2. To make this happen, we have to find and deploy a qualified online sales force
3. To achieve that, we must find and utilize the best affiliate program(s)
4. We should have the program managed by a true professional
Having done our due diligence, we have chosen Jorge Ramirez, and his company,

JRami.com, to design and execute a full marketing program for us. A major component of this being an affiliate program, of course. According to Jorge:
“An affiliate program is really your outside sales team driving targeted traffic to your web site. Having an affiliate program will expand your web reach exponentially. With thousands of other web sites talking about your products and services and branding you, you’ll reach more people with the right message than you ever dreamed possible. And you don’t have to pay affiliates until they make sales.
And starting an affiliate program is not as difficult as you may think. But choosing the correct strategy and affiliate network requires experience and the time to get it done right. Finding the right affiliate partners is also critical. The right affiliate team makes all the difference in the world. You’ll find that 20% of your affiliates will drive 80% of your affiliate business.
Managing your affiliate partners is also important. It helps to know their key issues and favorite tools and where they can be reached. It helps to also have the experience of being an affiliate yourself. As in any relationship, trust and respect only come from shared experiences and common goals and the willingness to work together.
A key ingredient for any successful merchant is having a site that offers a great shopping experience. Online customers want the tools they need to find what they want. They want to know that their purchases will be secure and will arrive when expected.”
In this vein, at Jorge’s suggestion, we already redesigned the Place Initial Ad / Video page,

to make it really easy to order. He also started to include a link in his signature block on the affiliate forums for Million Dollar Web TV. Way to go!

Thank you Jorge - we do look forward to a very successful partnership!