Video Sites Challenge Broadcast and Cable HDTV — 3/25/2008 9:17 PM
A growing number of digital video and ad providers are challenging TV’s hold on visual quality with better technology and services. The quickened pace of High Definition TV deployment was expected to slow the exodus of viewers to online offerings.The reason this strategy doesn’t seem to be successful so far is that the online tv and video sites are also upgrading to HDTV quality webcasting. And they have a built-in advantage: the cost is much less and the technology much more flexible, being mostly software based, than the mostly hardware based infrastructure necessary for the broadcast and cable companies.
Examples abound:
1. THE TOTAL NUMBER OF VIDEOS viewed was 10.1 billion during a record-breaking December 2007, according to the comScore Video Metrix service.
2. YouTube.com accounted for 3.3 billion videos viewed online in the U.S. in January.
3. Google sites once again ranked as the top U.S. video property in January with nearly 3.4 billion videos viewed (34.3% share of videos), gaining 1.7 share points versus the previous month.
4. Fox Interactive Media ranked second with 584 million (6%).
5. Yahoo! sites served 315 million videos (3.2%).
6. Microsoft sites came in with 199 million (2%) videos watched in January.
7. Vimeo, a video-sharing site owned by Barry Diller’s IAC, began distributing user-generated videos in HD late last year.
8. The peer-to-peer-powered Web TV startup Joost also offers high-resolution content.
9. Just last week, the NBC/News Corp. co-venture Hulu.com launched to the public with limited HD content, as one of the first tests of the new Adobe Flash Player, which supports streaming HD.
10. Rumors are also flying that Yahoo intends to integrate video into Flickr very soon, perhaps in the next three weeks. Part of the delay may have been a long internal debate about how to make Flickr Video special and distinct from what YouTube already offers.
BrightRoll CEO Tod Sacerdoti actually believes the Web is better suited for delivering HD content than TV. “HDTV penetration is just 33% of U.S. households, while right now advertisers can use HD content to reach over 65% of all Internet consumers.” Sacerdoti says. BrightRoll is an online video advertising firm founded just two years ago in 2006. As an ad serving company they must have the ability and the need to track video viewing statistics and trends very closely, so I’d condider their numbers pretty reliable.
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April 21st, 2008 at 10:40 pm
Hi,
There are a lot of video sharing sites around. You sure have heard about YouTube, Revver or Dailymotion, but there are many others competing to be the number one, or targeting a specific audience, whether geographically (China, Japan, Turkey…), by language (German, Arabic, French…) or for the kind of content they enable to publish (cooking, planes, extreme sports…).
Depending of the type of video you want to publish, it could be better to do it in a less-known sharing video site that effectively matches its content than in the most renown ones. Your video will not be lost in the middle of hundreds of thousands others, and it will be seen by people more interested by it (and you can still publish it on the top sharing sites at the same time).
But where to find ut which site is matching the best your video?
ilikesharingvideos.com offers a growing list of already 450 video sharing sites you can search in by country, niche (61 niches listed and growing) and Alexa’s rank.
For each of them, you will get useful information such as their history, the country from which most of their visitors come, their niche, their rank, the latest news about them…
This site offers some other interesting features, like how to make money with your videos, and it gives advices to make a video viral.
So if you are interested in video sharing marketing or in publishing your own videos, give an eye to this site, it worths it.
http://www.ilikesharingvideos.com
April 21st, 2008 at 11:26 pm
Thanks for introducing ilikesharingvideos.com. I’ll check it out for our sister blog site:
http://makeitv.com
and write a post on it if I find it useful.